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Dear Friends,
Welcome to the inaugural edition of Boisset's Clos de Chain Newsletter!
With this publication we hope to keep you updated with all of the most recent news surrounding our chains sales efforts.
In this edition, we share with you the higlights of our recent programs as well as points of new distribution. And, in an effort to highlight the fabulous relationships we have across the industry, make sure to read our Buyer Spotlight, where we will be focusing on an influential buyer from different parts of the country.
If you ever come across one of our displays in a chain, please snap a picture and share it with us on our Facebook page. We'd love to include it in our newsletter! The link can be found to the left of this message.
Warmest and faithfully personal wishes,
Jean-Charles Boisset
Program Highlights 
Batasiolo in Whole Foods.
Phil Hillman and our team in the Northeast are doing a great job with 600 new cases in Whole Foods and great floor displays.
Raymond in Vons/Safeway.
Wine Warehouse's floor efforts led to 120 new points of distribution in Safeway and to nice displays of Napa Reserve Selection wines and R Collection Field Blend.
DeLoach in Publix. Southern Wine & Spirits put a push on DeLoach in Publix. Their efforts are paying off with numerous shelf placements.
Amberhill on the Floor! HEB bought 1000 cases of the Amberhill Secret Blend Red for an October, November, December program. The wine looks great next to the Raymond R Collection Field Blend already on the shelf.
New Distribution From Last Quarter
- Nugget Market picked up the Amberhill Secret Blend wines and Raymond R Collection Field Blend.
- Raley's took in the L de Lyeth line-up and Fleur de Lyeth.
- Safeway expanded Raymond R Collection Field Blend into two more markets.
- Cost Plus authorized Buena Vista Carneros Pinot Noir, Raymond Family Classic, Raymond Retro Merlot, Lyeth Meritage,and DeLoach Russian River Valley Zinfandel.
- Schnucks is the first to bring in Buena Vista's The Count Founder's Red Wine! Also added were: Amberhill, Raymond R Collection Field Blend, and Batasiolo Moscato d' Asti.
- Binny's launched Fleur de Lyeth in 25 stores.
- Kroger picked up Neige after having tried it on a visit to Raymond. Hard not to take it in when it tastes so good!
- Giant Eagle has agreed to take on Amberhill and Raymond R Collection Field Blend.
- Whole Foods locations in Massachusetts are now selling Amberhill!
- Big Daddy's just authorized Amberhill Secret Blend Red and Secret Blend White, Bouchard Aîné Vin de Pays Pinot Noir and Chardonnay and Raymond R Collection Field Blend.
- Costco Southeast Region pu
 t Raymond Reserve Selection Merlot in the wood boxes.
- Disney is featuring Neige and Neige Bubble.
- Food World is now selling DeLoach Russian River Valley Chardonnay and Batasiolo Moscato d'Asti.
- SWS Market is now carrying Amberhill Secret Blend Red and Secret Blend White, DeLoach Heritage Reserve Pinot Noir and Chardonnay.
- Tom Thumb is now stocking Amberhill Secret Blend Red and Secret Blend White, DeLoach Heritage Reserve Pinot Noir and Chardonnay.
- Whole Foods Southeast is setting the stores with Bouchard Aîné Vin de Pays Pinot Noir and Chardonnay and Neige.
- Wynn Dixie is again featuring DeLoach Heritage Reserve Pinot Noir and Chardonnay.
Over 3,500 new points of distribution!
Program Profile
 Cost Plus World Market 100mL Gift Pack
Boisset Family Estates has partnered with Cost Plus and TastingRoom.com to create 400 cases of specially designed 100mL gift packs. Cost Plus is supporting the gift packs with the 750mL sizes. All 4 items were brought into distribution and featured an opening order of 4 truckloads.
The featured wines are: DeLoach Russian River Valley Zinfandel, Buena Vista Carneros Pinot Noir, Lyeth Meritage and Raymond Family Classic Cabernet Sauvignon.
All four 750mL items were in the October red wine sale and will be featured on endcaps in November and December along side the giftpacks.
Cost Plus is further enhancing the program by offering $20 coupons packed in the gift packs for redemption at TastingRoom.com
Buyer Spotlight!
Marianne Hunnel, Program Manager and Wine Program Coordinator for Epcot Center, Disney
Neige and Bouchard Aîné were sponsors for the food and wine festival this year. We had tremendous trial, on-premise and off-premise sales. Thousands of people are heading back to their hometowns looking for some great Boisset products. After this hugely successful campaign, we caught up with Marianne to learn more about her passion for the wine world.
What is your deserted island wine?
Where would the deserted island be? I would want to make sure the wine paired nicely with the food I would be catching and preparing.
What got you into the business?
My family has always been involved with the restaurant business which had been the initial influence. As I grew up I found myself loving to cook for people which ultimately led me to opportunities in the food and beverage industry as a chef.
What is the hot trend in your business or market in wine?
A hot trend I am seeing in the market is that wine is not only being drank as a beverage by itself, but is also being used as an ingredient in cocktails, served as a frozen beverage, and now being used as an ingredient in ice cream. I also see guests being more interested in trying different types of wines from new growing regions around the world.
If you could do anything else, what would it be?
I cannot think of any other industry that I would want to be a part of… It would be fun to have a cooking show with my husband who is the chef at Disney AAA five diamond award restaurant Victoria & Albert’s in the Grand Floridian.
What are you most proud of?
I am most proud of having the opportunity to be able to work with a incredible team to make magical “foodie” memories for our guests that they will remember for years to come. In 1972 my Dad brought our family of 7 from Chicago to Walt Disney World. The wonderful memories I had of our family vacation is what drew me to be a part of this incredible company. I am proud to have the opportunity to now be a part of this team and carry on the traditions that Walt Disney started years ago.
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