Zoom In Online continues Pursuit of Design, a multipart series on Compostmodern 08, an interdisciplinary design conference that explores the ways design and business can blend through the lens of sustainability. This episode of Pursuit of Design features wine connoisseur Jean-Charles Boisset, President of Boisset-America and Vice President of Boisset La Famille des Grands Vins. Motivated by the necessity to respect our environment, yet still maintain the production of a high quality wine, Boisset explains the ways in which the wine industry can contribute to the reduction of solid waste and increase convenience for the consumer. With innovation driving his company forward, Boisset discusses the transformation of his estate's product packaging as a means to improve the sustainability of wine.